Driving Sales: What's New + What Works

from Ann Handley

Registration is now open for the next stop of the MarketingProfs B2B Forum, Driving Sales: What's New + What Works.

This time, it's June 9 and 10 right in my backyard—Boston—at the brand-spanking-new Renaissance Boston Waterfront Hotel. When MarketingProfs Event Manager Susanne Sicilian checked out the hotel in December, she had to wear a hard hat. But Susanne assures me that the result this spring is both complete and lovely.

This June's event builds on the exciting ideas—and challenges—we shared at the MarketingProfs Business-to-Business Forum 2007 last October. Since then, we've been focusing our research on the hottest areas we know are affecting B2B marketers right now.

Like what? Well, like lead generation in a social media world. Boosting your budget by getting marketing some respect. Email that moves the needle. And this time, we are adding hand-on learning labs, in addition to the keynotes and regular sessions. You'll have a chance to get some free advice about your specific marketing programs. How cool is that?

Check out our full program, and if you like what you see, please register. Hope to see you in Boston!