Monday, June 23, 2008

ABI: Wireless HDTV to hit 1M installations in 2012


After wireless phones, wireless Internet and wireless home networks, the next attraction coming to the living room is wireless HDTV. At present, the market is still in its incubation stage, with fewer than 100,000 devices expected to ship this year.

According to a study from ABI Research, optimistic forecasts point to 2012 as the earliest year for having 1 million wireless HDTV installations worldwide.

Meanwhile, a "battle of technologies" is being fought. There are three contending systems, loosely characterized as 5GHz, 60GHz and UWB.

"5GHz technology is better understood and more proven," says principal analyst Steve Wilson, "but achieving the required data rates requires new approaches and more complex solutions. UWB technology has bandwidth advantages at in-room distances but drops rapidly at greater ranges. 60GHz allows high data rates, but so far only one company is even close to a viable solution."

Small numbers of 5GHz and UWB devices are currently shipping; demo products of 60GHz systems are expected early next year.

"Over the next two to three years, we're going to see one or two of these wireless HDTV approaches emerge as the primary ones," says Wilson.

Who would want wireless HDTV and why? Wireless will simplify some installations and allow more flexibility in positioning TVs. There are both commercial applications—digital signage, for example—and domestic applications such as wall-mounting a flat-screen HDTV. "The initial sweet spot in the market is where wired installation would be difficult or complicated," says Wilson.

All the wireless HDTV silicon vendors are venture-backed startups and most established wireless vendors are waiting to see how the market evolves. Product manufacturers are moving forward with different strategies: some, like Westinghouse and Belkin are initially targeting commercial and custom installers where there is clear value-add. In contrast, some TV manufacturers such as Sharp and Hitachi are targeting buyers of their latest technology, offering design-oriented products with a wireless connectivity option.



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